For the launch of the 2017 Acura MDX, this AI-driven experience allowed the car to literally advertise itself. Developed when such integrations were highly cutting-edge, the project utilized WebGL to render an interactive, real-time 3D model of the vehicle. Paired with a custom AI chatbot, the site engaged users in realistic, natural conversations to explore features and book test drives. This seamless blend of UX design and technical execution redefined the digital test drive.