Partnering with Mercado Libre and HBO, this campaign celebrated the 10th anniversary of Game of Thrones with an immersive AR experience. The digital activation was triggered directly by custom, limited-edition packaging created by Mercado Libre for their deliveries. This synergy between two major stakeholders delivered high-impact assets that drove massive user engagement across Latin America. The campaign generated significant organic earned media as fans actively recorded the AR experience and shared their reactions across social media.