Designed for major event activations like Comic-Con, "HBO GO Rooms" was a scalable VR journey created to promote the HBO GO mobile app through immersive 360° storytelling. The hybrid experience invited users into a physical chroma-key living room that seamlessly transitioned into a full 360° virtual environment, allowing them to explore iconic series sets. Engineered with a versatile technical architecture for global deployment, the project successfully bridged physical and virtual spaces to deliver a high-impact, world-building experience for fans.