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Nissan

Nissan

Nissan

Installation

Installation

Commissioned by Fluent 360 for Nissan, an official sponsor of the Mexican National Team, the "Fanquake" was a world-first digital-to-physical brand activation. Deployed during a live halftime show at the Alamodome stadium in San Antonio, Texas, the project utilized custom hardware and seismic sensors to measure and visualize fan energy in real-time. By coordinating precise sensor calibration, live data visualization, and complex on-site logistics, the installation successfully turned raw stadium crowd energy into a measurable, high-octane event.

Commissioned by Fluent 360 for Nissan, an official sponsor of the Mexican National Team, the "Fanquake" was a world-first digital-to-physical brand activation. Deployed during a live halftime show at the Alamodome stadium in San Antonio, Texas, the project utilized custom hardware and seismic sensors to measure and visualize fan energy in real-time. By coordinating precise sensor calibration, live data visualization, and complex on-site logistics, the installation successfully turned raw stadium crowd energy into a measurable, high-octane event.

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