Partnering with Pernod Ricard USA and BBH London, I led the production of the global digital hub for Absolut’s "Planet Earth’s Favorite Vodka" campaign. As Senior Producer, I bridged the gap between creative vision and technical execution, managing complex stakeholder relationships to deliver a scalable, data-driven ecosystem. By applying a systems-driven approach to technical direction, I ensured the platform served as a high-performance centerpiece for the brand’s global sustainability storytelling.