Partnering with Netflix, I led the production for the launch of The Sandman, a global campaign designed to bring the personification of dreams to life. We developed "The Sandman Lullabies," a multi-sensory digital experience that utilized custom audio and atmospheric visual storytelling to immerse audiences in the series' dark fantasy world. My role focused on managing the technical execution and creative production, ensuring that the high-fidelity assets resonated with the show's complex lore while meeting the rigorous delivery standards of a premium Netflix global premiere.