For the launch of the 2017 Acura MDX, I led the production of an innovative AI-driven experience where the car literally advertised itself. We developed a custom chatbot interface that turned a traditional product site into a two-way conversation. I managed the end-to-end lifecycle, bridging UX design with technical execution to allow users to explore features and book test drives through natural dialogue. The result was a seamless blend of storytelling and utility that redefined the digital test drive.